ViX Paula Hermanny x Rosie HW Launch Second Swimwear Collection
Brazilian luxury swimwear house ViX Paula Hermanny has reunited with model and entrepreneur Rosie Huntington-Whiteley for a second collaborative collection — and this time, the duo is channeling the kinetic energy of Rio de Janeiro. The Edition II drop, which launched in June 2026, builds on the momentum of their debut partnership while steering the […]
Summer 2026 Swimwear Trends: What the Runways Reveal
What the Runways Told Us About Swimwear for 2026 As summer settles in and the first beach weekends appear on the calendar, the swimwear industry turns its attention to the defining styles of the season. The Spring/Summer 2026 runways delivered a clear message: swimwear is no longer just about function — it is a canvas […]
Swimwear Trends 2026: What Buyers and Brands Need to Know
The Mood of the 2026 Swimwear Season The 2026 swimwear season is taking shape with a distinct blend of soft minimalism and playful retro revival. As early trend signals solidify, a handful of clear commercial directions are emerging that wholesale buyers, brand owners, and retailers should have on their radar. Pastel palettes, enduring polka dots, […]
What Lido Swimwear’s Rise Means for Sustainable Swimwear Production
What Lido Swimwear’s Rise Means for Sustainable Swimwear Production When a small-batch swimwear label from Venice attracts the attention of Net-a-Porter, Farfetch, and Elyse Walker within a few years of launching, the industry takes notice. Lido, founded in 2017 by Daria Stankiewicz, has done exactly that — building a quietly loyal following with minimalist, monochromatic […]
Vampire Surf Club Redefines Sun Protection at Miami Swim Week 2026
A New Kind of Sun Protection Hits the Runway Miami Swim Week has long been the stage where swimwear’s commercial and creative forces collide, and this year’s edition delivered a moment that industry observers will be unpacking for seasons to come. Vampire Surf Club, the Venice, California-based label founded by designer Nicola Morgan, made its […]
Resortwear 2026: Why the Vacation Dressing Boom Matters for Swimwear Brands
The Resortwear Renaissance Is Here Vacation dressing has evolved well beyond a pair of swim trunks and a faded tee. Heading into the second half of 2026, the resortwear category is experiencing a pronounced upswing, fueled by consumers who view their getaway wardrobe as an integral part of the travel experience. From breezy camp-collar shirts […]
Miami Swim Week 2026: Kulani Kinis and SOJOS Launch Eyewear Collaboration
Swimwear and Eyewear Converge at Miami Swim Week 2026 Miami Swim Week has long served as the global stage for swimwear innovation, and this year’s event is drawing attention to a trend steadily reshaping the industry: the growing crossover between swimwear and lifestyle accessories. Australian brand Kulani Kinis is making its Miami Swim Week runway […]
Microplastics and Swimwear: What the Latest Research Means for the Industry
New Research Puts Swimwear Fabrics Under the Microscope Growing scientific attention on microplastic pollution is zeroing in on an uncomfortable reality for the swimwear industry: the very fibers that give swimwear its performance — stretch, chlorine resistance, and shape retention — are also among the most significant contributors to microfiber shedding. A 2025 study published […]
JCPenney Swimwear Sale Signals Deeper Retail Discounting in 2026
A Season of Steep Discounts JCPenney has kicked off its seasonal family swimwear sale with discounts of up to 60% across the category, and select items are seeing even deeper price cuts. One standout is the Endless Summer Men’s Striped Swim Shirt, now listed at just $8.79 — an 80% markdown from its original price. […]
2026 Swimwear Trends: Embellished Bikinis & Brazilian Cuts Take Center Stage
The Swimwear Styles Defining 2026 So Far The 2026 swimwear season is already delivering a clear message: consumers are gravitating toward playful, embellished, and versatile designs that blur the line between beachwear and everyday fashion. Sports Illustrated Swimsuit rookie Gabriela Moura — one of this year’s breakout faces alongside Olandria Carthen — recently shared her […]