ViX Paula Hermanny x Rosie HW Launch Second Swimwear Collection
Brazilian luxury swimwear house ViX Paula Hermanny has reunited with model and entrepreneur Rosie Huntington-Whiteley for a second collaborative collection — and this time, the duo is channeling the kinetic energy of Rio de Janeiro. The Edition II drop, which launched in June 2026, builds on the momentum of their debut partnership while steering the […]
Summer 2026 Swimwear Trends from the Runways: B2B Takeaways
Runway-inspired 2026 swimwear trends translated into practical product development takeaways for brands, buyers and manufacturers.
Swimwear Trends 2026: Buyer’s Guide for Brands and Retailers
A B2B buyer’s guide to the most commercial 2026 swimwear trends, from pastels and graphic prints to hardware, silhouettes, resortwear and production planning.
Sustainable Swimwear Production Lessons from Lido’s Growth
A B2B analysis of Lido’s sustainable swimwear positioning, with lessons for fabric sourcing, premium basics, supplier selection and production planning.
Sun Protection Swimwear Trend: What Vampire Surf Club Signals for Buyers
A B2B analysis of the sun protection swimwear trend, covering UPF fabrics, surfwear styling, recycled nylon, fit and sourcing implications for brands.
Resortwear 2026: Opportunities for Swimwear Brands
A B2B guide to resortwear opportunities for swimwear brands, covering coordinated collections, fabrics, cover-ups, men’s categories and production planning.
Miami Swim Week 2026: Kulani Kinis and SOJOS Launch Eyewear Collaboration
Swimwear and Eyewear Converge at Miami Swim Week 2026 Miami Swim Week has long served as the global stage for swimwear innovation, and this year’s event is drawing attention to a trend steadily reshaping the industry: the growing crossover between swimwear and lifestyle accessories. Australian brand Kulani Kinis is making its Miami Swim Week runway […]
Microplastics and Swimwear: Practical Steps for Brands and Manufacturers
A practical guide to microplastics and swimwear, covering synthetic fabrics, microfiber shedding, fabric choices, washing, claims and supplier questions.
JCPenney Swimwear Sale Signals Deeper Retail Discounting in 2026
A Season of Steep Discounts JCPenney has kicked off its seasonal family swimwear sale with discounts of up to 60% across the category, and select items are seeing even deeper price cuts. One standout is the Endless Summer Men’s Striped Swim Shirt, now listed at just $8.79 — an 80% markdown from its original price. […]
2026 Swimwear Trends: Embellished Bikinis & Brazilian Cuts Take Center Stage
The Swimwear Styles Defining 2026 So Far The 2026 swimwear season is already delivering a clear message: consumers are gravitating toward playful, embellished, and versatile designs that blur the line between beachwear and everyday fashion. Sports Illustrated Swimsuit rookie Gabriela Moura — one of this year’s breakout faces alongside Olandria Carthen — recently shared her […]