Men’s Beachwear in 2026: Why One Swimsuit Is No Longer Enough
The End of the One-Trunk Beach Trip For decades, the average man packed a single pair of swim trunks and called it done. That era is fading fast. Consumer behavior data and retail sales patterns across major beach destinations point to a clear shift: men are building beach wardrobes, not just buying swimwear. A week-long […]
Missoni Resort 2027 Signals a New Era for Unified Swimwear
A Color-First Vision for Resort and Swimwear Missoni’s Resort 2027 and Men’s Spring 2027 presentation in Milan did more than unveil a new seasonal lineup — it offered a compelling glimpse into where luxury resort dressing is heading. Creative director Alberto Caliri made a deliberate decision to organize the entire collection by color palette rather […]
ViX Paula Hermanny x Rosie HW Launch Second Swimwear Collection
Brazilian luxury swimwear house ViX Paula Hermanny has reunited with model and entrepreneur Rosie Huntington-Whiteley for a second collaborative collection — and this time, the duo is channeling the kinetic energy of Rio de Janeiro. The Edition II drop, which launched in June 2026, builds on the momentum of their debut partnership while steering the […]
Summer 2026 Swimwear Trends from the Runways: B2B Takeaways
Runway-inspired 2026 swimwear trends translated into practical product development takeaways for brands, buyers and manufacturers.
Swimwear Trends 2026: Buyer’s Guide for Brands and Retailers
A B2B buyer’s guide to the most commercial 2026 swimwear trends, from pastels and graphic prints to hardware, silhouettes, resortwear and production planning.
Sustainable Swimwear Production Lessons from Lido’s Growth
A B2B analysis of Lido’s sustainable swimwear positioning, with lessons for fabric sourcing, premium basics, supplier selection and production planning.
Sun Protection Swimwear Trend: What Vampire Surf Club Signals for Buyers
A B2B analysis of the sun protection swimwear trend, covering UPF fabrics, surfwear styling, recycled nylon, fit and sourcing implications for brands.
Resortwear 2026: Opportunities for Swimwear Brands
A B2B guide to resortwear opportunities for swimwear brands, covering coordinated collections, fabrics, cover-ups, men’s categories and production planning.
Miami Swim Week 2026: Kulani Kinis and SOJOS Launch Eyewear Collaboration
Swimwear and Eyewear Converge at Miami Swim Week 2026 Miami Swim Week has long served as the global stage for swimwear innovation, and this year’s event is drawing attention to a trend steadily reshaping the industry: the growing crossover between swimwear and lifestyle accessories. Australian brand Kulani Kinis is making its Miami Swim Week runway […]
Microplastics and Swimwear: Practical Steps for Brands and Manufacturers
A practical guide to microplastics and swimwear, covering synthetic fabrics, microfiber shedding, fabric choices, washing, claims and supplier questions.