Industry News
Swimwear Industry Insights
Stay ahead of the tide with the latest market trends, trade show highlights, and global supply chain updates in the swimwear world.
JCPenney Swimwear Sale Signals Deeper Retail Discounting in 2026
A Season of Steep Discounts JCPenney has kicked off its seasonal family swimwear sale with discounts of up to 60% across the category, and select items are seeing even deeper…
2026 Swimwear Trends: Embellished Bikinis & Brazilian Cuts Take Center Stage
The Swimwear Styles Defining 2026 So Far The 2026 swimwear season is already delivering a clear message: consumers are gravitating toward playful, embellished, and versatile designs that blur the line…
Hyosung TNC Unveils $1B Bio-Spandex Platform at Global Fashion Summit 2026
A New Chapter for Sustainable Stretch At the Global Fashion Summit 2026 in Copenhagen, held under the theme 'Building Resilient Futures,' Hyosung TNC — the world's largest spandex manufacturer by…
M&S Live Catwalk in Ibiza Signals New Era for Accessible Swimwear Fashion
High Street Meets High Fashion on the Runway Marks & Spencer made a bold statement this week, staging its first-ever live catwalk show in Ibiza and live-streaming the event across…
Summer 2026 Spending Surge: Swimwear Tops Consumer Shopping Lists
Shoppers Are Opening Their Wallets This Summer Consumer confidence is trending upward heading into the summer 2026 season, and swimwear is positioned to capture a significant share of that momentum.…
Compression Swimwear Trend: What Spanx Signals for Fabric and Fit
A B2B analysis of compression swimwear, shapewear crossover and sculpting fabrics, with sourcing guidance for swimwear brands and buyers.
Kulani Kinis Pocket Paradise Campaign Redefines Swimwear Storytelling
Kulani Kinis Pocket Paradise Campaign Redefines Swimwear Storytelling Australian swim and lifestyle brand Kulani Kinis has unveiled its latest collection and campaign, Pocket Paradise, featuring American singer-songwriter Remy Bond. Shot…
Hurley x Keith Haring Capsule Brings Art-Driven Energy to Surf Swimwear
Hurley has unveiled its latest capsule collection in partnership with the estate of Keith Haring, merging the late artist's unmistakable visual language with the brand's Southern California surf heritage. The…
Premium Sustainable Swimwear: What Noah’s Ocean Teaches Brands
A B2B analysis of premium sustainable swimwear positioning, covering recycled materials, niche markets, supply chain clarity and product focus.