Industry News
Swimwear Industry Insights
Stay ahead of the tide with the latest market trends, trade show highlights, and global supply chain updates in the swimwear world.
From Beijing Bikini to Boardroom: How Sean Suen’s Spring 2027 Collection Signals a Shift in Men’s Swimwear
Sean Suen's Spring 2027 collection brought the 'Beijing bikini' to Paris, hinting at a trend for high-cut, abbreviated menswear that could translate into sophisticated swimwear styles. For swimwear brands, this signals opportunities in cut-out details, shorter lengths, and playful yet tailored designs—but requires careful manufacturing execution.
Men’s Beachwear in 2026: Why One Swimsuit Is No Longer Enough
The End of the One-Trunk Beach Trip For decades, the average man packed a single pair of swim trunks and called it done. That era is fading fast. Consumer behavior…
Missoni Resort 2027 Signals a New Era for Unified Swimwear
A Color-First Vision for Resort and SwimwearMissoni's Resort 2027 and Men's Spring 2027 presentation in Milan did more than unveil a new seasonal lineup — it offered a compelling glimpse…
ViX Paula Hermanny x Rosie HW Launch Second Swimwear Collection
Brazilian luxury swimwear house ViX Paula Hermanny has reunited with model and entrepreneur Rosie Huntington-Whiteley for a second collaborative collection — and this time, the duo is channeling the kinetic…
Summer 2026 Swimwear Trends from the Runways: B2B Takeaways
Runway-inspired 2026 swimwear trends translated into practical product development takeaways for brands, buyers and manufacturers.
Swimwear Trends 2026: Buyer’s Guide for Brands and Retailers
A B2B buyer's guide to the most commercial 2026 swimwear trends, from pastels and graphic prints to hardware, silhouettes, resortwear and production planning.
Sustainable Swimwear Production Lessons from Lido’s Growth
A B2B analysis of Lido's sustainable swimwear positioning, with lessons for fabric sourcing, premium basics, supplier selection and production planning.
Sun Protection Swimwear Trend: What Vampire Surf Club Signals for Buyers
A B2B analysis of the sun protection swimwear trend, covering UPF fabrics, surfwear styling, recycled nylon, fit and sourcing implications for brands.
Resortwear 2026: Opportunities for Swimwear Brands
A B2B guide to resortwear opportunities for swimwear brands, covering coordinated collections, fabrics, cover-ups, men's categories and production planning.