Lizzo’s Yitty Swimwear Drop Signals Shapewear-Swimwear Crossover Boom
A Bold New Chapter for Yitty Lizzo has expanded her Yitty brand with a vibrant new swimwear collection in partnership with Fabletics, merging the brand’s shapewear DNA with summer-ready silhouettes. Dropping just in time for the warm-weather season, the collection spans more than 25 styles — from sculpted one-pieces to statement bikinis — and is […]
SwimShow 2026 Curve Capsule: Plus-Size Swimwear Lessons for Buyers
A buyer-focused analysis of SwimShow 2026 and its Curve Capsule, covering plus-size swimwear, fit, support, grading and sourcing implications.
Swimwear Supply Chain Lessons from H&M Sourcing Data
A B2B analysis of what sourcing data can teach swimwear brands about supplier concentration, country risk, compliance, lead time and direct sourcing.
Synthetic Fiber Market Growth: What It Means for Swimwear Sourcing
A B2B analysis of synthetic fiber market growth and its implications for swimwear fabric sourcing, recycled materials, cost, MOQ and supplier planning.
Circular Swimwear Supply Chain: Lessons from River Plastic Projects
A B2B analysis of circular swimwear supply chains, using river plastic projects to discuss recycled materials, local production and sourcing limits.
Burberry Dives Into Swimwear With Hunza G Collaboration
A Landmark Moment for Luxury Swimwear Burberry is making a confident entry into the swimwear market through a co-branded collection with Hunza G, the British label renowned for its signature crinkle-stretch silhouettes. Announced in late April, the collaboration brings together Burberry’s heritage aesthetic and Hunza G’s four decades of swimwear expertise, with pieces available across […]
Paraiso Miami Swim Week 2026: What Global Buyers Need to Know
Paraiso Miami Swim Week 2026: A Defining Moment for the Global Swimwear Industry Paraiso Miami Swim Week will return to Miami Beach for its 22nd edition from May 28 to 31, 2026, reinforcing its position as the premier international gathering for swim and resort wear. With attendees from more than 60 countries spanning buyers, brands, […]
Simply Be Summer Range Signals Rising Demand for Inclusive Swimwear
Simply Be’s Body-Positive Summer Range Highlights Rising Demand for Inclusive Swimwear The inclusive fashion brand Simply Be has unveiled its latest summer collection, fronted by TV personality Scarlett Moffatt, and the launch offers a telling snapshot of where the swimwear and summer fashion market is heading. Dubbed the “All Bodies Are Beautiful” edit, the range […]
Why Statement Swimwear Is Redefining Summer Fashion in 2026
The New Rules of Swimwear: Beyond the Beach For years, swimwear occupied a single, clearly defined role in a woman’s wardrobe — something worn exclusively at the beach or poolside, then tucked away. That era is officially over. The summer of 2026 is rewriting the rules, placing swimwear at the center of entire outfits rather […]
Zara Larsson Enters Swimwear Market with Main Rose Collection
A New Player in the Celebrity Swimwear Space Swedish pop singer Zara Larsson has officially entered the swimwear market with her brand Main Rose, expanding from an intimates-focused debut into a full summer collection. Co-founded with entrepreneur Ben Eliass, the label positions itself at the intersection of Scandinavian minimalism and playful, color-driven design — a […]