Textured Swim Trunks Signal a New Era in Premium Men’s Swimwear
The men’s swimwear category is undergoing a quiet but significant transformation, and the latest indicator comes from Chubbies’ newly launched textured swim trunk collection. The brand’s move into ribbed, tactile fabrics at a premium price point reflects a broader market shift — one that wholesale swimwear buyers and brands sourcing from OEM swimwear manufacturers should […]
Agua Bendita and Stoney Clover Lane Bridge Swimwear and Accessories in New Capsule
A Cross-Category Collaboration Rooted in Shared Values Colombian swimwear and resortwear brand Agua Bendita has joined forces with luxury accessories label Stoney Clover Lane on a limited-edition capsule that spans pouches, swimwear, and ready-to-wear pieces. Launching April 29, the collection will be available through both brands’ direct-to-consumer channels as well as Shopbop. The collaboration brings […]
Parke x Target Swimwear Debut: What It Signals for the Swimwear Industry
Parke Makes Its Swimwear Entrance Through Target Target has announced a new collaboration with Parke, the viral Gen Z-favorite brand founded by content creator Chelsea Parke in 2022. The 60-piece collection marks a significant milestone for the digitally native label: its first-ever swimwear line. Priced at $40 and under, the collection will launch on Target.com […]
Monday Swimwear Opens First New York Flagship in SoHo
A Milestone Opening in SoHo Monday Swimwear has officially opened its first New York flagship store, establishing a permanent retail presence in Manhattan’s SoHo neighborhood at 464 Broome Street. The 2,000-square-foot space marks the brand’s second brick-and-mortar location following its Beverly Hills debut in September 2025, and signals accelerating momentum in the direct-to-consumer swimwear segment […]