Simply Be’s Body-Positive Summer Range Highlights Rising Demand for Inclusive Swimwear
The inclusive fashion brand Simply Be has unveiled its latest summer collection, fronted by TV personality Scarlett Moffatt, and the launch offers a telling snapshot of where the swimwear and summer fashion market is heading. Dubbed the “All Bodies Are Beautiful” edit, the range spans holiday-ready swimwear, co-ords, and summer dresses, with prices ranging from £18 to £75 and sizes running from 10 to 32. For brands and buyers tracking consumer sentiment, the collection’s emphasis on adaptability — particularly for changing bodies during pregnancy — underscores a shift that is reshaping production priorities across the supply chain.
Moffatt, who announced her second pregnancy shortly before the launch, noted that finding genuinely inclusive fashion has not always been easy as a “naturally curvy woman.” Her collaboration with Simply Be addresses a pain point that resonates far beyond one brand: women of all sizes want swimwear that fits well, looks current, and adapts to life’s transitions. From a production standpoint, delivering on that promise requires more than simply extending size runs. It demands thoughtful pattern grading, strategic fabric selection, and construction techniques that maintain both support and aesthetic integrity across a broad size spectrum — considerations that any swimwear manufacturer must now prioritize when developing collections for today’s market.
The range’s standout pieces — including a blue-and-white jacquard beach jumpsuit, a mono-print linen bandeau set, and a playful sticker-print co-ord — reflect a design philosophy that refuses to compromise style for size. This aligns with wider consumer expectations that inclusive fashion should be indistinguishable in quality and trend relevance from mainline offerings. For OEM swimwear partners and wholesale swimwear buyers, the message is clear: investing in expanded size ranges is no longer optional. Brands that treat plus-size and maternity-adaptive lines as afterthoughts risk losing a significant and increasingly vocal share of the market.
Simply Be’s Head of Brand, Esme Stone, described the campaign as one rooted in “authenticity, confidence, and relatability” — language that mirrors the broader body-positivity movement reshaping the global swimwear industry. This cultural shift has tangible implications for manufacturing. Demand is growing for features like adjustable straps, ruched panels, built-in bust support, and fabrics with higher elastane content for superior stretch and recovery. Some manufacturers are also exploring sustainable swimwear production methods — such as recycled nylon blends — to meet the dual consumer demand for inclusivity and eco-consciousness, without sacrificing durability or fit.
As seasonal buying cycles accelerate, the Simply Be launch serves as a timely reminder that the inclusive swimwear category is no longer niche. It is becoming the baseline expectation. For retailers and brand owners sourcing their next collections, partnering with manufacturers who understand the technical demands of inclusive design — from grading precision to fabric performance — will be a decisive competitive advantage in the seasons ahead.