Services · Private Label & ODM
Private Label & ODM
Two ways to make our styles yours. Keep the swimwear as it is and add your brand — or adjust the product itself. Either way, you start from our existing styles.
Private label vs ODM
Both start the same way: browse our existing styles and choose what fits your line. The difference is how far the product changes.
| Private Label | ODM | |
|---|---|---|
| Styles | Our existing styles | Our existing styles |
| Label | Generic TPU label | Your own label |
| What is customised | Brand trims only — hang tags, bags, hygienic liners, etc. | Color, print, size, fabric, edge finishing, labels, etc. |
| Pricing | Wholesale price | Custom production price |
| MOQ | 50 pcs / style / color | 100 pcs / style / color |
Private label
Keep the swimwear exactly as it is and make the packaging yours. You choose our existing styles and we add your brand trims to the order — at wholesale pricing.
Swimwear keeps our generic TPU label. Your branding goes on the trims — hang tags, poly bags, hygienic liners, stickers, etc. If you need to change the swimwear label itself, that moves your order into ODM.
- MOQ & pricingWholesale pricing starts at 50 pieces per style per color.
- Stock & replenishmentWe confirm stock before you order. If a style doesn't have enough, we check whether a replenishment production is possible (subject to capacity) — if it is, lead time follows bulk production; if not, we adjust or cancel.
- Fulfilment · dropshippingWe store your stock and ship orders to your customers at single-piece shipping rates (no volume discount).
- Fulfilment · one-timeYour order ships to your warehouse in one go, with shipping paid once.
- SamplingWant to see the style first? Buy one piece at our single-piece price, plus shipping — handled like a dropshipping order.
ODM — light customisation
Start from our existing styles and adjust the product itself: color, print, size, fabric, edge finishing, labels, etc. Because each order re-enters production, minimums and pricing differ from private label.
Your own label is available at this tier. TPU, heat transfer, woven labels, etc. can be applied as part of your customisation.
| Option | Detail |
|---|---|
| MOQ | 100 pcs / style / color |
| Bulk production | 28–35 days |
| Sampling | Samples available before bulk — see our sampling page |
Delivery options are the same as private label: warehouse dropshipping or one-time shipment. For custom production we recommend one-time shipment.
Brand trims for both options
For private label and ODM, you either send us your own brand trims (hang tags, poly bags, hygienic liners, etc.) or use our sourcing service — for sourced trims, share your design files and we order them for you.
Common questions
Can I change the label with private label?
No. Private label keeps our generic TPU label; your branding is added through trims. Changing the swimwear label is part of ODM.
What are the minimums?
Private label: 50 pieces per style per color. ODM: 100 pieces per style per color.
Can I see a sample before ordering?
Yes. For private label, order one piece at our single-piece price plus shipping. For ODM, samples follow our sampling process — see our sampling page.
How are brand trims handled?
Send us your own trims, or use our sourcing service and share your design files. Trims need to arrive before production starts.
Brand our styles
Send us the styles you like and your branding needs — we will confirm pricing, minimums and lead time.