Industry News

Swimwear and Eyewear Converge at Miami Swim Week 2026 Miami Swim Week has long served as the global stage for swimwear innovation, and this year’s event is drawing attention to a trend steadily reshaping the industry: the growing crossover between swimwear and lifestyle accessories. Australian brand Kulani Kinis is making its Miami Swim Week runway…

New Research Puts Swimwear Fabrics Under the Microscope Growing scientific attention on microplastic pollution is zeroing in on an uncomfortable reality for the swimwear industry: the very fibers that give swimwear its performance — stretch, chlorine resistance, and shape retention — are also among the most significant contributors to microfiber shedding. A 2025 study published…

A Season of Steep Discounts JCPenney has kicked off its seasonal family swimwear sale with discounts of up to 60% across the category, and select items are seeing even deeper price cuts. One standout is the Endless Summer Men’s Striped Swim Shirt, now listed at just $8.79 — an 80% markdown from its original price.…

The Swimwear Styles Defining 2026 So Far The 2026 swimwear season is already delivering a clear message: consumers are gravitating toward playful, embellished, and versatile designs that blur the line between beachwear and everyday fashion. Sports Illustrated Swimsuit rookie Gabriela Moura — one of this year’s breakout faces alongside Olandria Carthen — recently shared her…

A New Chapter for Sustainable Stretch At the Global Fashion Summit 2026 in Copenhagen, held under the theme ‘Building Resilient Futures,’ Hyosung TNC — the world’s largest spandex manufacturer by market share — unveiled the full scope of its integrated bio-based spandex platform. Backed by nearly $1 billion in infrastructure investment, the company’s new production…

High Street Meets High Fashion on the Runway Marks & Spencer made a bold statement this week, staging its first-ever live catwalk show in Ibiza and live-streaming the event across YouTube and Instagram. The SS26 collection, available immediately through a “see now, buy now” model, featured pieces that blur the line between designer aspiration and…

Shoppers Are Opening Their Wallets This Summer Consumer confidence is trending upward heading into the summer 2026 season, and swimwear is positioned to capture a significant share of that momentum. According to a new survey from customer engagement platform Optimove, 52% of U.S. consumers with household incomes above $75,000 plan to spend more this summer…

A Shapewear Giant Returns to the Water Spanx has officially relaunched its swimwear collection, and the move is turning heads far beyond the consumer market. The new line pairs the brand’s signature compression technology with UPF 50+ sun protection, delivering sculpting one-pieces, mix-and-match bikinis, and coordinated cover-ups in sizes ranging from XS to 3X. For…

Kulani Kinis Pocket Paradise Campaign Redefines Swimwear Storytelling Australian swim and lifestyle brand Kulani Kinis has unveiled its latest collection and campaign, Pocket Paradise, featuring American singer-songwriter Remy Bond. Shot against the iconic mid-century backdrop of California’s Madonna Inn, the campaign marks a deliberate step beyond traditional swimwear marketing and into immersive world-building — a…

Hurley has unveiled its latest capsule collection in partnership with the estate of Keith Haring, merging the late artist’s unmistakable visual language with the brand’s Southern California surf heritage. The collaboration, which spans men’s and women’s ready-to-wear, reversible swimwear, headwear, and beach accessories, lands just in time for the summer season — and it offers…